Affiliate Marketing Services in Norwich, Norfolk

What is Affiliate Marketing?

Affiliate Marketing is arguable the most effective advertising models available as costs are only incurred upon the completion of a sale. Resellers then take on the responsibility for promoting and pushing your products through their own marketing activities.

Although highly effective, affiliate marketing is notoriously resource intensive as it requires constant interaction with members of the affiliate program, production of promotional material, and ongoing monitoring. Building relationships with members participating in the reselling program is the key to the success of this channel.

Ideally, commission rates for power sellers should be as close to break-even point as possible as greater rewards typically drives greater numbers of sales.

This benefits you firstly through repeat business (retargeting) to newly-acquired customers and secondly, increased sales volumes gives you greater purchasing power with suppliers, allowing increased profit margins.

Retargeting (also know as remarketing) through other channels such as email or paid search campaigns (PPC) is typically very cost effective and returns greater levels of engagement and sales.

Typical commission tiers for retail Affiliates:

  • 20% per sale (mega volume affiliates)
  • 15% per sale (high volume affiliates)
  • 10% per sale (mid volume affiliates)
  • 5% per sale (low volume affiliates)

Channels used by Affiliates:

  • Search Engine Optimisation
  • Social Networks
  • Blogging
  • Email Marketing
  • Pay Per Click
  • Video
  • Display

Audiences targeted by Affiliates:

  • B2C Products (62%)
  • B2C Services (17%)
  • B2B Products (15%)
  • B2B Services (6%)

Categories preferred by Affiliates:

  • Computers & Electronics
  • Clothing & Fashion
  • Online Services
  • Health & Wellbeing
  • Business
  • Accessories
  • Beauty
  • Education
  • Family
  • Marketing

Communication methods preferred by Affiliates:

  • Email (90%)
  • Merged (6%)
  • Instant Messaging (3%)
  • Phone (1%)

Networks preferred by Affiliates:

  • Affiliate Window
  • Commission Junction
  • Trade Doubler
  • Rakuten Linkshare
  • Webgains

Payment methods preferred by Affiliates:

  • PayPal (40%)
  • Direct Deposit (36%)
  • Wire Transfer (11%)
  • Others (13%)
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