B2C Marketing Articles

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Social media is one of those areas of marketing that has no clear “success” formula, and as such can be seen as an intimidating task for some marketers. Soci...

Why Using Consumer Pyschology is Increasingly Important With today's overly competitive market it can be incredibly difficult to grab the attention of your target audience. There are so many different companies marketing similar produ...

What is meant by consumer psychology? Consumer psychology is all about the thought processes that a consumer goes through before purchasing a product. There are many factors that affect whether or not a consumer purchases a produc...

B2B Vs B2C PPC

Posted 10/08/2015

B2B Vs B2C PPC, Why is it different? B2B and B2C are different in almost every way, and  PPC (pay per click)...

B2B Vs B2C Content

Posted 10/08/2015

Is there a difference in content consumption? With B2B and B2C content the end goal is vaguely similar, with both pursuing the same goal; that being connecting brands with customers in unique ways. That’s about as far as the simil...

B2B vs B2C; how is it any different for email? Business to business and business to consumer are different in most ways, and email marketing is one of those ways. Consumers are always seen to be the easier market to appeal to, simply...

Business to business vs business to customer marketing; basic differences The idea behind why this is very different is outstandingly obvious to some, and not so much to others. The approach for this is different, for a business to m...

What is Customer Lifecycle? Conversion rate is the main statistic that everyone in business focuses on now. Everyone wants to see t...

The basics of marketing; both sides of the story. In marketing there are two different sides of the spectrum that need to be appealed to. One is the consumer side, so consumers are individuals who buy on impulse and tend to buy one o...

Business to business vs business to consumer social media; what’s the difference? Business to business and business to consumer are two very different markets. They have different goals, different interests, and different...

What is the difference? Business to business and business to consumer are different in many ways, and one of those ways is the way you perform SEO on each market. Because of the difference in goals and the differences in the process o...