Content Marketing Services in Norwich, Norfolk
Content Marketing has become a much talked about topic over the past few months, in particular due to the changes Google have been making to ensure the most relevant websites are listed for a particular search term.
Content marketing is not about pushing what you want to sell, but rather a tool which enables you to make people aware of your services through the value you can provide.
Content will not only help your site stay prominent within search results when people are actively looking for your products and services, but also provide you with new opportunities of engaging with new audiences at a much earlier stage of the buying cycle.
Your website sells ‘shoes’, and in an ideal world you would like to be found in Google for the word ‘shoes’ – but what if you were able to connect with your audience even before they knew they needed to think about buying new ‘shoes’? Could you guide them through the process of matching outfits for a given occasion? Or maybe help them understand medical conditions caused by unsuitable footwear?
- Recycling: A piece of content can be re-purposed and used through different channels.
- Freshness: Regularly updated content helps websites stay current and relevant.
- Depth: Over time, depth of content will help a site grow in size.
- Retention: Loyalty will be instigated through the value you provide to your audience.
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