Conversion Marketing Services in Norwich, Norfolk
Conversion Marketing is the art of maximising the value of your existing audience by fine-tuning those processes which you are already in place as a means of providing a better experience to the user or in order to increase sales. Analysis of the customer journey through a website seeks to reduce the number of barriers that stand between a visitor and goal completion.
You've built it so they will come. Correct? Not necessarily - you've succeeded in attracting the right audience to your website but you now need to turn them from a visitor into a paying customer.
- Bounce rate
- Time on site
- Landing pages
- Efficiency: Maximise the value of your existing processes and audience.
- Timings: Internal activities are far quicker that those dependant on external factors.
- Cost: Arguably the most cost effective marketing activity of all.
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