Conversion Marketing Services in Norwich, Norfolk

Overview

Conversion Marketing is the art of maximising the value of your existing audience by fine-tuning those processes which you are already in place as a means of providing a better experience to the user or in order to increase sales. Analysis of the customer journey through a website seeks to reduce the number of barriers that stand between a visitor and goal completion.

Why?

You've built it so they will come. Correct? Not necessarily - you've succeeded in attracting the right audience to your website but you now need to turn them from a visitor into a paying customer.

Goal Definition

Our approach is to benchmark current performance and determine the most appropriate goals based on business objectives.

Customer Journey - Sales Funnel

We audit the website and map the customer journey/sales funnel through to completion of a goal. This enables us to identify barriers to engagement and areas for development, based on performance metrics such as:
  • Bounce rate
  • Time on site
  • Landing pages
  • Engagement
We look for natural opportunities to increase sales through cross-sell or up-selling of products or services or ways to engage your customers on a different level or through a different medium.

Measurement, Testing & Refinement

Using industry tools, we look to AB split test different aspects of a website or specific elements of a page in order to discover what works best for your audience. Results are analysed and recommendations for change are made.
  • Efficiency: Maximise the value of your existing processes and audience.
  • Timings: Internal activities are far quicker that those dependant on external factors.
  • Cost: Arguably the most cost effective marketing activity of all.

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Our team are very knowledgeable and have expertise in all areas of digital marketing. We are able to help improve the effectiveness of your website in order to reach your business goals. Make the most of our expert's prowess and reap the rewards that you desire. Enter your website address and we will help you identify marketing opportunities.

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