Email Marketing Services in Norwich, Norfolk

Overview 

Email marketing, also known as eCRM (customer retention marketing) offers a "quick win", directly-measurable and cost-effective form of digital marketing. 

It enables you to target customers or prospects with specific marketing messages or offers, directly into their inbox and typically build trust, develop relationships and/or drive sales. Performance of a campaign is tracked to directly measure against a predefined set of objectives.

Your customer is interested in your brand enough to trust you with their email address, so you should ensure you use it to maximum effectiveness.

Campaigns

The cornerstone of email marketing and what is delivered to your customer's inbox. Why, what and when a campaign is delivered should not be one-size-fits-all. There are a number of methods that can help to make your list work even harder for you:

Triggered Campaigns (Automated)
  • Manage Customer Expectations – eg. thanks for completing our contact form – we’ll be in touch within two hours ……
  • Time-specific – eg. your [course] is next week, don’t forget to bring with you …….
  • Event-specific – eg. we noticed you still had [items] in your basket but didn’t complete the checkout. Was there a problem with our website?
Scheduled Campaigns
  • Broad spectrum marketing messages
  • Targeted marketing messages
None of this is possible without …..

Database / List Management

Every email marketing campaign needs a target audience but not all audiences are created equally. Your list should be good quality and engaged. A database of 20,000 contacts is ineffective if 19,000 have never opened one of your emails; 1,000 engaged subscribers is far better than 19,000 uninterested subscribers. We take a look at your database and identify:

  • Ways to achieve Growth of your database
  • Ways to improve the Quality (hygiene) of your list
  • Ways to Segment the list to drive targeted messages (eg. your business sells hiking equipment and you have a sale on hiking socks, so you design a “sock special” email and only send it to customers who have previously purchased hiking boots)
Reporting

Our role doesn’t stop once a campaign has been broadcast. We examine past campaign performance and use those findings to refine future campaigns and messages. Testing of different elements of a campaign increases engagement and can include:

  • Subject lines
  • Time of day
  • Day of week
  • Copy/imagery
  • Offers

Benefits of Email Marketing

  • Cost effective – typically send email from less than 1p* per email
  • Measurable – track and measure revenue and ROI 
  • Increase traffic to your website 
  • Segment and target your database to vary marketing messages 
  • Cross-sell/upsell based on previous behaviours 
  • Increase brand awareness and loyalty

Let's Get Started Not Yet Convinced?

Are You Making The Most of Your Site?

Could one of our experts be of assistance?

Our team are very knowledgeable and have expertise in all areas of digital marketing. We are able to help improve the effectiveness of your website in order to reach your business goals. Make the most of our expert's prowess and reap the rewards that you desire. Enter your website address and we will help you identify marketing opportunities.

What Email Tools are Available to Assist Marketing? There are an array of comprehensive tools that exist to assist you with  email marketing, and a lot of them are actually free. Email marketing is a very effective avenue of marketing, and it opens up a lot of opportunity with e

View Article

What is email marketing personalisation? Email marketing is a complicated and sophisticated trade, and every single time that you send out an email campaign there should be a lot of automated processes that go on before it sends. Personalised content has been a thing for years, and it addre

View Article

What does it mean to be “Blacklisted”? Being blacklisted means that the server your emails send from has been red flagged, and emails from a blacklisted server will not get through an email providers spam guard system. If you send an email from a blacklisted server then it will not go throu

View Article

How much should I spend on marketing? Trying to allocate a budget for digital marketing can be challenging, and sometimes it can be challenging to know how much to dedicate towards getting your brand presence known. How much should I dedicate towards normal marketing compared to digital mar

View Article

Do I even need to do email marketing? Email marketing is an art, and despite repeated talk of email marketing dying as of recent, email marketing is here to stay, with companies only looking to increase their email budgets in 2015 and onwards. Email marketing is one of the fine arts of digital m

View Article

B2B vs B2C; how is it any different for email? Business to business and business to consumer are different in most ways, and email marketing is one of those ways. Consumers are always seen to be the easier market to appeal to, simply based off of the fact that they can be appealed to emotionally

View Article

What is event triggering? Event triggering is the marketing strategy of using data on a user to send them an email at the right time, or after an event that has been programmed into the system has been completed. An example of this sort of event might be where a user signs up for a websi

View Article

What is list management? List management is the maintenance of all the email addresses that you send your newsletters or offers to regularly. What it is, in its most basic form, is ensuring that the list of emails that you send your emails to is well groomed and updated often, to ensure

View Article

Description: Create, send, and track emails and social posts that look great on every device. Pricing: Free for up to 1000 contacts, 4000 emails monthly; flexible pricing plan that ranges upwards from 1000 contacts and up. Website: http://www.verticalresponse.com/

View Article

Description: Campaign Monitor makes it radically easy to create, send and measure the impact of your email marketing campaigns. Price: Flexible pricing plans from £9/month up.Website: https://www.campaignmonitor.com/

View Article

Description: Mailchjmp allows you to send marketing emails, automated messages, and targeted campaigns. And our detailed reports help you keep improving over time. Price: Free up to 2000 subscribers; price dependant on number of subscribers after 2000.Website: http://mailchimp.com/

View Article