Insights


Facebook is no stranger to the odd update to its interface. Whether it’s introducing the Timeline style profile back in 2012 or just a tweak to its News Feed, Facebook is constantly updating its look, feel and functionality. What’s new

Virtual Reality is going through a massive buzz stage at the moment, gaining mass visibility in the news and getting covered by many popular content creators on YouTube and other media sharing platforms. There seems to be a lot layin...

Slowly, but surely, it appears that Google are rolling out a much-publicised update to their presentation of title tag length; on their search engine results page. The containers can now handle 600 pixels, in length, a 17% increase on the previ...

In the run to the upcoming 2016 Performance Summit, Sridhar Ramaswamy (Senior Vice President,

Google Analytics new tool: "User Explorer" Google Analytics recently rolled out an interesting update in Beta to Google Analytics which allows users to view individual user’s activity on their site. Entering this new user explorer too...

It’s a common theme in today’s world, marketers are overlooking the biggest possible avenue of acquisition. The avenue I am talking about is of course Search Engine Optimisation (S...

In recent years the number of devices connected to the internet has risen drastically at a rate we would not have possibly predicted. This has already changed the way that we market our products and services massively, but there’s more on the h...

Over the past weekend we have been noting some ranking changes for ourselves and our clients, and there has been much speculation and expectation of a Penguin algorithm update to be made early in the New Year. The changes that have been made ha...

Google recently announced that its social network, Google Plus is getting a complete design overhaul to make it more user friendly. This is presumably to combat the decline of the social networks use over the last few months, with Google Plus b...

What is Website Speed? Website speed is a measure of how fast your website responds and sends over data to a device when it is being loaded. Google takes this into account when 

Writing content for a website is complex because you need to think about how it will be interpreted by search engines as well as by people. Making the content you create appeal to both of these audiences is the main challenging in creating enga...

What Is AI? AI stands for Artificial Intelligence, which is the idea of creating a machine that can teach itself through experience, things that would typically require intelligence done by humans. AI’s are often referred to as “...