Pay Per Click (PPC)

What is PPC?

PPC (Pay Per Click) "does exactly what it says on the tin" in that you pay for each click an advert receives. Also known as Sponsored Links, they are the adverts that you see at the top and down the sides of a search results page. While there is absolutely no reason for it not to be used a primary channel of investment, we believe that it should be used in a complementary context to support a longer term website optimisation strategy, which will naturally drive increased volumes of traffic.

More Budget = More Clicks = More Leads = More Revenue

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What are the Benefits of PPC?

  • Local / Global Targeting
  • Precise Scheduling
  • Detailed Insights
  • Highly Measurable

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How is PPC Carried Out?

Our approach to Pay-Per-Click advertising process entails the following:

Step 1:

Determine the objectives of a new campaign: ie. brand awareness or direct action (ie. clicks)

Step 2:

Review performance history and creative of any existing campaigns

Step 3:

Undertake research to understand the search terms that are used to find the products and services your business provides

Step 4:

Define highly-targeted campaigns to achieve the campaign objectives using a number of metrics to measure success

Step 5:

Test variations of creative to increase engagement and lower costs

Step 6:

Continuously monitor campaigns against external trends/news and optimise accordingly

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Ready To Grow Your Business?

Ready for a change? Looking for a new partner to help you take your business to the next level?

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