Search Engine Optimisation (SEO)

What is SEO?

SEO (Search Engine Optimisation) is the process of driving higher volumes of traffic to a website through increased visibility and higher positions in results pages of major search engines such as Google, Bing and Yahoo.

More Traffic = More Opportunities = More Leads = More Revenue

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What are the Benefits of SEO?

  • Cost effective – target customers searching for your product or service
  • Increased site usability – site structure optimised for user experience
  • Enhanced brand awareness, through increased visibility 
  • Increase traffic to your website

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How is SEO Carried Out?

In some instances, competitiveness of a term and the size of your competitors can limit what is achievable in terms of page rankings. Trying to compete against the likes of Amazon or eBay for a generic term such as “books” or “blu-ray” may be an unrealistic target. 

Our approach to optimisation process includes:

Site Audit

Before we do anything, we need to know what we're dealing with, so we take an objective and holistic review of your site to identify areas for quick wins and to conduct deeper research into structural, navigational and external influences.

Key Terms Analysis

Possibly the most important aspect of search engine optimisation what people - your target audience - are actually searching for (which is not always the same as how your industry refers to it). Insurance companies frequently refer to "motor insurance" but Average Joe Customer, actually searches for "car insurance", so it makes more sense to aim content towards "car insurance". We analyse keywords that people are searching for and look at historical/seasonal trends to understand customer behaviour and when they are searching for your product.

Technical Onsite Optimisation

Aspects identified within the site audit are implemented to drive quick wins and create an optimised longer term foundation for the website to build upon.

Offsite Optimisation

We will look at building external relationships to increase exposure of your brand and create cross-promotional opportunities. Creation and curation of good quality content relevant to your audience is key to building good relationships with both customers and your industry peers.

Performance Analysis

We determine benchmarks and analyse the performance of your site against a number of key metrics to measure the effectiveness of tactics. Testing and measurement is key to fine tuning and future success.

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Ready To Grow Your Business?

Ready for a change? Looking for a new partner to help you take your business to the next level?

(01603) 515 007

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