SEO (Search Engine Optimisation) is the process of driving higher volumes of traffic to a website through increased visibility and higher positions in results pages of major search engines such as Google, Bing and Yahoo.
More Traffic = More Opportunities = More Leads = More Revenue
In some instances, competitiveness of a term and the size of your competitors can limit what is achievable in terms of page rankings. Trying to compete against the likes of Amazon or eBay for a generic term such as “books” or “blu-ray” may be an unrealistic target.
Our approach to optimisation process includes:
Before we do anything, we need to know what we're dealing with, so we take an objective and holistic review of your site to identify areas for quick wins and to conduct deeper research into structural, navigational and external influences.
Possibly the most important aspect of search engine optimisation what people - your target audience - are actually searching for (which is not always the same as how your industry refers to it). Insurance companies frequently refer to "motor insurance" but Average Joe Customer, actually searches for "car insurance", so it makes more sense to aim content towards "car insurance". We analyse keywords that people are searching for and look at historical/seasonal trends to understand customer behaviour and when they are searching for your product.
Aspects identified within the site audit are implemented to drive quick wins and create an optimised longer term foundation for the website to build upon.
We will look at building external relationships to increase exposure of your brand and create cross-promotional opportunities. Creation and curation of good quality content relevant to your audience is key to building good relationships with both customers and your industry peers.
We determine benchmarks and analyse the performance of your site against a number of key metrics to measure the effectiveness of tactics. Testing and measurement is key to fine tuning and future success.